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Suggestions for Energizing Car Repair Marketing With Word of Mouth World of mouth as spread through friends, family members, acquaintances, coworkers, neighbors etc is more powerful than advertising and marketing using tools like TV, SEO, PPC, and newspapers. Certainly, techniques like content marketing, TV advertising and search engine optimization are indispensable to auto repair marketing in a highly competitive online and offline marketplace. Yet, you can add the word of mouth effect to your numerous marketing efforts and register higher earnings. By word of mouth marketing, we mean getting more business as a result of people referring others to you based on some interesting and relevant information, tips, features, or activity you provided them. Here are realistic suggestions for pulling it off if you own a car repair shop: Email Newsletters
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Email newsletters can be frequently send to customers as a pragmatic way to stay connected. However, word of mouth referrals can only be triggered when the focus of your newsletter is not just offers, discounts, or specials. On the contrary, you could combine content marketing with email newsletters to deliver information that’s useful as well as entertaining to your customers. Most customers recognize value in content customized around their interests, and they think businesses offering such content are keen to establish great closely-knit relationships with them. Thus, providing captivating and informative articles to your car repair customers through email newsletters can have them share these with others, boosting the potential for more referral business.
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Up Your Social Game If you have several active social media accounts, for instance on Facebook, Twitter, and Instagram, you may add and share things that will be entertaining and enlightening to your followers (who are your existing or future customers). In this scenario, you’ll be harnessing your social media accounts, not to sell, but to “rub shoulders” with your networks in a less official, but respectful environment, supplying them with pieces they may appreciate to share within their own networking circles. You may come up with social media profiles full of appropriate, useful, and viral-ready material. Seek Customer Reviews The majority of future customers attach a degree of importance to reviews written by present or previous customers. In a nutshell, you may have prospective customers that won’t even engage you if you’re not providing a way for them to establish the opinion of other customers about your products and services. As such, be open to requesting customers to leave reviews for your service, whether pleasant or not. Google, Yelp, and Facebook are great places where customer feedback can provide the benefits of word of mouth referrals. Your auto repair marketing can benefit from the word of mouth effect.