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THE SECRETS OF BRANDING A COMPANY HI VIS WORKWEAR How are established companies and startups related? They require presence whenever they are operating from. There are many ways in which a company presence can be felt. These can be done through branding of the staff uniforms like a polo shirt, Jacket, pullover, skirt, or a trouser with a company name, website URL or a logo. How does a company stand to gain by making the work wear? Free promotion If employees dresses in the firm attire with website URL, company name or logo, they are easily identified by members of the public and potential prospects. Free marketing is realized by interrelating with the members of the community. It is advisable for new businesses or reputable enterprises to invest in work wear because the advantages are more than the price sustained in printing the uniform.
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Trademark profile It’s very expensive to raise the profile of a company, because the campaign has to be sustained over a longer period in addition to tough marketing initiatives. If staff work wear is labeled, it has the effect of raising the firm profile over time. When a brand perception is high among the public, even its products tend to be acceptable which helps through repeat purchases.
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Enhanced customer service When staff wears a uniform, it’s easy to identify them whenever you need help with the company products. This helps to enhance the level of the customer service and improve on clients shopping experience. Teamwork is heightened By wearing the company uniform, there is a feeling of commonness, irrespective of whether it’s during a sporting activity, team building work, or camping. Increase in productivity is boosted by a team and thus the revenue improves. This helps to increase the team spirit and a sense of belonging. Protection Work injuries incidences are minimized with branded hi vis clothing that aids in identifying staff from a distance. The staff uniform can be custom made protective gear like footwear, jackets, helmet or gloves all meant to improve on safety. Cost cutting on wardrobe When a company introduces uniform at the work place, it saves its own employees on the cost of buying new clothes to keep up to the standards of the work place. This helps to improve staff morale because they are left with some savings that may have gone to clothing. With staff uniform, enforcement of the dressing code by the human resources department is eliminated because the company has provided the attire that is to be worn. This leaves the department to concentrate with other staff welfare activities that may be used to boost their morale and increase the staff productivity and by and large the company revenues. More so, the disciplinary cases are kept at the bare minimum.